You can get a new look at six murals throughout Detroit as part of the Electrifly festival, which uses “augmented reality” technology via a smartphone app to bring the artwork to life with animations.

The free festival, created by Ann Arbor-based BrandXR, kicked off Tuesday and runs through Sept. 4. You just download the Electrifly app and scan the murals to view them.

“Electrifly Detroit redefines the way we experience art,” said Malik Mattan, co-founder of Electrifly Co. based in Detroit.…

You can get a new look at six murals throughout Detroit as part of the Electrifly festival, which uses “augmented reality” technology via a smartphone app to bring the artwork to life with animations.

The free festival, created by Ann Arbor-based BrandXR, kicked off Tuesday and runs through Sept. 4. You just download the Electrifly app and scan the murals to view them.

“Electrifly Detroit redefines the way we experience art,” said Malik Mattan, co-founder of Electrifly Co. based in Detroit.… …Read More

Leave a Reply